The Business Brickyard

National Geographic HD has a great series called "Ultimate Factories."   I just watched an episode that showed the entire assembly process of a BMW Z4 from start to finish.  From the robots that make the welds to the machines that rotate the car through baths of paint to the people that fit the steering wheel in place. I had never thought much about that particular car but seeing the machine and human work that goes into creating the Z4 completely changes how I now look at it and loaded me with incredible stories I could tell myself and others if I owned one.

Even a little lesson that the logo of BMW, that most believe represented a propeller (that relates back to BMW's history making aircraft engines), is actually a tribute to the blue and white shapes on the Bavarian flag.

It should be required viewing for anyone looking to buy the car.   A sales person at BMW would sell more cars using that video vs any type of sales pitch they could attempt.

It also sparks the larger question of how well you are explaining all the little things you do to deliver the products and services you sell.  We each put a lot of our own "craftsmanship" into what we deliver for our clients/customers.  But do we tell them about it in a way that is interesting? Does it help them to better value what you offer?

What are 5 "behind the scene" stories that contribute to what you produce?

What stories can you share about your history or your company name?

What tools can you use to spread that information? WHEN will you do it?