The Business Brickyard

The personal Blog of Howard Mann. Author, Speaker & Entrepreneur. - March 11th, 2010

Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.

Jim Collins. From his book How The Mighty Fall

11
Jan
10

Who Is Your Business "Showing the Love" To?

We keep running into companies that believe the old saying "You have to spend money to make money."

They spend a small fortune on marketing and a fleet of sales people begging for business from prospects. Effectively showing more "love" to someone else's clients than their own.

Are your customers just using your product/service or are they an integral part of your company? If not, why not?

Most importantly....

Do you really like your customers? Are they part of your business "Family"?

Stop spending so much money on people who give their business to your competition and spend more time with those that entrust their business to you today.

Remember... Families put family first.

Ironically, IF you stay focused on them, they will be your best (and largest) sales force.

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