The Business Brickyard

Do AT&T executives experience dropped calls when they use their cell phones?

Do travel agency execs ever try to book their own tickets online?

Do Doctors go to a Doctor, wait in the waiting room for 30 minutes to receive 5 minutes of medical attention?

Does Michael Dell order his laptop by calling 1-800-WWW-DELL and sit on hold for 30 minutes?

Southwest execs fly their airline all the time and it shows in the execution of all the basics that seem to elude their competitors.

It is not your customers job to help you raise the bar far beyond their expectations. It is YOURS. Ironically, delivering just the "Perfect Basic" of your business with creativity and innovation is FAR beyond their expectations.

Be the cell phone company that focuses on calls that never drop.

Be the travel agency that does something extra on every trip that makes each one an amazing (And less lonely) experience.

Be the PC retailer that has really knowledgeable people answering the phones in 3-5 rings.

Be the Doctor that always takes patients on time and spends enough time with them to dramatically improve their total health.

Your turn... What is the one core basic you must do with perfection, every single time, in order to prove your purpose and promise?

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(Your perfect basic)

Remember.. Innovation Doesn't Have To Be Sexy!

Note: CBS even has a program on now that helps CEO's get a customer and employee eye view of their organizations.