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Lose Your Story
November 20, 2009
By Howard Mann

Everyone has a “story.”

I am not talking about telling your story or telling a story. When I say “story” I am talking about the lies and rationalizations we tell ourselves that prove ourselves right or wrong about things that happen to us in life.?? It is the filter that we run every experience through so they fit into the world as we want to see it.

The interesting fact about ones story, is that it typically is the result of years of old (and often incorrect) thinking and, therefore, makes the story false (or misleading at best). All too often, they simply serve to protect ourselves from some painful truth.

Following this accepted fact….every business (run and comprised of a whole bunch of people) has their own story too.?? The reasons why they won or lost a piece of business. The reasons business is going good or bad. Why their competitors are not as good as they are.?? How good their service/product is. Story, story, story and story.

If you are honest with yourself… even in a private moment…. you would see them as the excuses they are.

What if you told yourself that you lost a piece of business because the competition is really better than you? That you really didn’t pay proper attention to the personalized service you touted in your brochure? You simply got beat from someone who had something better to offer.

Would that be so bad? It doesn’t mean you have to close your doors or fire the staff.?? But, It does mean you have to find a DIFFERENT way. And you can’t get there until you lose your story.

Look, if your competitors were really as bumbling and awful as you convince yourself they are… how are they still in business?

Think of the last 3-5 clients you lost or prospects who chose your competitor.?? Write down the reasons you told yourself and/or everyone else why you lost.

Look for your “story.”

Now write down what the truth could be about each situation. It is a lot simpler to see how to take positive action from that list.

(The above post is one of the concepts from the book “Your Business Brickyard”)

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