my image
Consumers Communications Bill Of Rights
November 28, 2009
By Howard Mann

Spotted an article in Crain’s NY (Free reg. required) highlighted the new hiring spree going on at many of New York’s advertising agencies.

What really caught my eye was the image associated with the article. It lists Wunderman’s top five “Communication bill of rights for consumers.” A nice foundation for every mass marketer to consider:

1. Tell me clearly who you are, and why you are contacting me.

2. Tell me clearly what you are, or are not, going to do with the information I give you.

3. Don’t pretend that you know me personally. You don’t know me; you know some things about me.

4. Don’t assume that we have a relationship.

5. Don’t assume that I want to have a relationship with you.

Let's start a conversation
Changing the trajectory of your business begins with your decision to have a candid conversation. Click here...
Who’s Howard?
Learn more about the Mann behind the man.

Get the PDF of my book for FREE when you join my mailing list.

Each week you'll receive the strategies, resources & business principles I share with my clients.