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Are You Fascinated By Your Clients?
July 12, 2011
By Howard Mann

From Tim Sanders “The Likeability Factor.” In it, he paraphrases a line from Dale Carnegie’s “How To Make Friends and Influence People“…

“You will win more friends in the next 2 months developing a sincere interest in 2 people than you will ever win in the next 2 years trying to get 2 people interested in you.”

My version…

“You will win more new clients in the next 2 months developing a sincere interest in 2 prospects than you will ever win in the next 2 years trying to get 2 prospects interested in you.”

Q: What if you approached (and targeted) each prospect because you were truly interested and fascinated by their business and/or the type of people they are?

How would that change your entire sales and marketing approach?

Are you fascinated by your clients and their business? If not, why not?

EXTRA CREDIT: Apply the same standard to your vendors/suppliers.

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