BUSINESS IS SIMPLE.
YOUR PRIDE MAKES IT COMPLICATED.
I've spent 37 years inside businesses, and this is the one truth I keep coming back to. Pride is what makes us chase complexity when simplicity would serve us better. Pride is what turns a business that should be fun into a grind.
I help business owners get back to simple. Through speaking, workshops, and private work with a small number of leaders each year.
THE PROBLEM
You’ve Done The Work.
So why does it still feel so hard?
You've read the books. Hired the consultants. Built the systems. Implemented the frameworks. And still, something feels off. The business is heavier than it should be. More complicated than it needs to be.
Here's what I've learned after working with hundreds of business owners: the problem usually isn't strategy. It's coherence.
When different parts of your business are pulling in different directions, when your team isn't aligned on what actually matters, when you're saying yes to things you should be saying no to... no framework is going to fix that. The business starts fighting itself. And a business that fights itself is exhausting to run.
I wrote ‘Your Business Brickyard’ in 2008 about getting the basics perfect. Business owners told me it changed the way they think about their companies and, one of my heroes, Tom Peters, called it a “bible.” Seventeen years later, I believe in those ideas more than ever. The basics still beat everyone's advanced tactics.
What I Offer
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Speaking
I speak to EO, YPO, and Vistage chapters, leadership teams, and conferences about what actually works in business. These aren't motivational talks. They're the kind of sessions where people fill notebooks and quote lines back to me years later.
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The Workshop
A two-hour session with you and your leadership team where I diagnose what's actually broken in your business. We look at three things: your financial truth, your marketing clarity, and your delivery. That's it. Because those three things, done well, are all a business really needs.
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Private Work
For leaders navigating the kind of challenges they can't talk about publicly. Ninety-day intensive engagements where we rebuild the foundations together. This work is deep, it's not for everyone, and I only take on a handful of companies each year.
MAKING BUSINESS FUN AGAIN
Most consultants add to your complexity. More frameworks. More dashboards. More initiatives to manage. By the time they leave, you have twice as much to think about.
I work the other way. I subtract.
After 37 years of watching businesses drown in their own ambition, I've come to believe that the best companies aren't the ones doing the most. They're the ones doing the right things with total clarity. They've figured out what to say no to. They've stopped letting pride convince them that more is always better.
Three practices. Twelve principles. One goal: a business that works without fighting itself. That's what I speak about, what the workshop diagnoses, and what private work transforms.
